In Which: I Talk about Inception

Have I mentioned I love Inception?  I know, this isn't a very original conversation.  But I also really enjoy the Old Spice Commercials as well.  I like the Old Spice Commercials, because they are different than so many other commercials out there.  They have a spunk about them, but even more awesome, they don't seem to insult women, in order to sell their product.  Instead, they totally rip on the the Axe commercials of the world. The ones that really boil down my decision to find a man, as wholly related to his body wash (Don't get me wrong, I like a good smelling man).  

Anyway, long story short, I present to you, the best Photo Mash-up.  If it's yours, please let me know, because I can't remember where I found it, and I know it wasn't really credited at the source.

 

Check it out!   Such an awesome little pic to make my Monday awesome!

In Which I Love Vintage Marketing

I'm a sucker for creative marketing, and this takes the case.  The full story is over on Tech Crunch (My Geek Gal idea of a gossip rag)  But I had to post this picture that was on their site, simply because it rocks my world out.

How fun are these? I particularly love that they have the look and feel of the vintage times they come from, including the computer types that were predicted in "future based" shows.   These were apparently put together by a Brazilian Ad Agency (Moma), and they just go to show that vintage is completely in.  But what I think is more impressive, is how these ads really do capture what each of these mediums (Skype, Youtube, and Facebook) help you do.  I could easily show these to my mom or my grandmother and after taking a look at these, they'd know. 

And that, in the end is sometimes the problem with my generation.  We've forgotten how to visually tell in a creative way. My first instinct, to describe these is to show, what exactly these mediums are- after all how would you describe the phone?   The Social Media generation is one that really values the fact that we can just pop on the internet to access information and learn what it means.  We don't even have to be near a computer, we just need to whip out our smart phones.  And while Social Media and instant marketing are great tools that are allowing us to spread information, we definitely need things like this to remind us that marketing can be very creative! These are the things that make me really happy to see.

Keep fighting the good fight, creative marketers across the globe!  Rock On.

In Which: the job is discussed (a.k.a: my job at Mycompany)

So I work for an Internet company, about which, I hopefully will not geek out about too much. Great is my love for Mycompany. There are times, when it is not uncommon for someone to get a singing telegram or a belly dancer for her or his birthday, or for us to get iced, during a meeting. So, what do I do for Mycompany? Well, I work for our marketing and business development department.

Which leads me to my first topic- Affiliate Marketing.

For those of you not in the know, affiliate programs are what keep little blogs like mine, and many others afloat. Great companies like Amazon, Groupon, Netflix, and Soda Stream have affiliate programs that pay “publishers” (hi guys, that’s this blog ) for specific actions you, the reader, take as a result of their advertisement. Now, there are FTC regulations that require publishers to report that they are receiving money for their ads, as well as report when posts are, in layman’s terms “product placement”.


Now, obviously there are many opinions about affiliate marketing. However, I have a few rules that I think about when we talk about our biz dev and marketing.

I start with these two questions first:

• How did you hear about Mycompany?

• What’s the main goal of your website?

I like those two questions, because they get to the heart of why I passionately believe about affiliate marketing. I don’t believe in working with someone who doesn’t know my site I don’t want them pretending to be passionate about Mycompany -(with a few minor caveats- Geek BF David Tennat would be more than welcome to talk about Mycompany even if he doesn’t know who we are, because if that’s as close to him as I’ll get, than it’s good to go, in my eyes). Because, if you (as a publisher), aren’t engaged with the people you are promoting, you’ve completely missed the point of affiliate marketing – to spread the word organically, through trusted sources.

The second question, I like, because it targets what the person is trying to do with their blog. I write this blog for a couple of reasons. I started it, as a way for me to understand my profession from a publisher’s standpoint. I hope to continue it for several reasons, including the need for a geeky outlet, the need for some consistency, and because I miss writing term papers (Please reference #23 on my Geek Card). Would I approve me for Mycompany’s program? Yes, because we’d have this awesome geek rapport going on about Mycompany. Especially when I tell me about the awesome celebratory breakfast we had when Mycompany expanded, or our Cinco de Mayo mandatory meeting!

Oh- you want to hear about those too? Well, children, that’s a story for another day!